Olive Garden Seen Through an Unlimited Pasta Pass

استعرض الموضوع السابق استعرض الموضوع التالي اذهب الى الأسفل

Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف زائر في الجمعة أكتوبر 10, 2014 11:46 am


Olive Garden Seen Through an Unlimited Pasta Pass
NEW YORK — The "Never Ending Pasta Pass" card from Olive Garden not only promised weeks of unlimited pasta, but a look into why the chain is fighting to hold onto customers.The Italian-themed chain sold the $100 card last month that allowed 1,000 people to dine on endless pasta, breadsticks, soup and salad for 49 days. The passes sold out in less than an hour, with some turning up on eBay for hundreds of dollars.It was a successful publicity stunt for Olive Garden's parent company, Darden Restaurants. But the company's troubles aren't over: It's fighting to hold onto customers, with sales at its flagship chain declining for each of the past three years. And a hedge fund last month sent shareholders a 294-page treatise criticizing Darden's management as part of a push to take control of the board at the company's annual meeting on Friday.

Darden says it's making changes to turn around business. That includes modernizing its menu with "small plates" like crispy risotto bites and updating its marketing.To get a firsthand look at Olive Garden's troubles, I paid for a Pasta Pass. I mostly enjoyed my meals, but the reactions of my companions shed some light on why the chain is struggling. Some think the menu is overwhelming and the service is slow. Others feel bad about eating all the empty calories.And one colleague who ordered the meat lasagna said: "I can make this at home."

THE FOOD

Olive Garden has become a punchline in some circles that don't see it as serving authentic Italian food. One night, I asked my fellow diners what they thought about the criticism.Eric McGarvey, 40, said he considers Olive Garden's food to be "American Italian" and likes the consistency it provides.I found the food to be tasty too, if basic. My main complaint is that the noodles are on the soft side, but others might not prefer their pasta al dente. The bigger issue is nutrition; My go-to dish of corkscrew pasta with meat sauce and meatballs probably wasn't the best option. The dish is 920 calories.Olive Garden did add a "Lighter Italian Fare" two years ago with options that include a chicken breast served with potatoes and spinach at 550 calories. But those aren't part of the pasta promotion.

That does, however, bring me to another problem Olive Garden has: an overwhelming number of options. Executives acknowledge the need to simplify the menu, which has been criticized for mushrooming to nearly 100 items, including burgers. Still, Darden president Eugene Lee recently said it's hard deciding what to get rid because "everybody has their favorite."

THE PRICES

The other common complaint among my companions was that the prices are too high, with dishes like Fettuccine Alfredo costing $18. A steak and potatoes dish cost $30.Olive Garden acknowledges it needs to get better at offering value. In fact, the Pasta Pass was intended to promote its Never Ending Pasta Bowl, which lets people eat as much pasta as they want in one sitting for $9.99.That promotion has run every year since debuting in 1995. Like other aspects of its business, though, Olive Garden has acknowledged that it hasn't been as effective as it could be. As a result, the promotion was pushed to late September this year, instead of early August.Jay Spenchian, Olive Garden's executive vice president of marketing, said Olive Garden realized the idea of a hot bowl of endless pasta isn't as appetizing when it's hot out.


The Never Ending Pasta Bowl is Olive Garden's most popular deal, but I never saw it advertised in the restaurants. That's likely because the chain doesn't want to distract customers who are likely to pay more for something on the regular menu.While it may make sense from a business perspective, it was inconvenient and confusing. I had to look up the options for pasta, sauce and toppings available on my phone or ask the waiter.Another problem? The Never Ending Pasta Bowl made Olive Garden's regular prices seem more inflated. Just a single plate of pasta and meat sauce costs $17 on the regular menu.A waiter told me on one visit that a man at a nearby table was on his seventh bowl, so maybe he got his money's worth. But Olive Garden said about a third of people don't even ask for a second plate.









زائر
زائر


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف Glamorous في الجمعة أكتوبر 10, 2014 7:48 pm


Glamorous
عضو خبير
عضو خبير

الجنس : ذكر

السرطان

عدد المساهمات : 1829

نقاط النشاط : 2371

السٌّمعَة : 48

بلد العضو :

العمر : 25


http://www.altwer.com/

الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف زائر في الجمعة أكتوبر 10, 2014 7:54 pm


منور الموضوع


زائر
زائر


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف اسير الماضي في السبت أكتوبر 11, 2014 1:53 pm


اسير الماضي
عضو محترف
عضو محترف

الجنس : ذكر

الميزان

عدد المساهمات : 2791

نقاط النشاط : 3454

السٌّمعَة : 3

بلد العضو :

العمر : 21


http://www.ben7sharabi.com

الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف sami-sami في الثلاثاء أكتوبر 14, 2014 10:23 pm


شكرا على الموضوع تحياتي


sami-sami
عضو التميز
عضو التميز

الجنس : ذكر

عدد المساهمات : 7518

نقاط النشاط : 8089

السٌّمعَة : 31

بلد العضو :


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف زائر في الخميس أكتوبر 16, 2014 3:26 am


منور الموضوع


زائر
زائر


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف Al-SHAM5 في الثلاثاء أكتوبر 21, 2014 2:29 pm


سلمت أناملك/ي الذهبية عالطرح الرائع
الذي أنار صفحات منتدى الابداع العربي
بكل ماهو جديد لكِ مني أرق وأجمل التحايا
على هذا التألق والأبداع
والذي هو حليفك/ي دوما" أن شاء الله





Al-SHAM5
بصمة خالدة
بصمة خالدة

الجنس : ذكر

نقاط التفاعل : 3 نقاط

عدد المساهمات : 91812

نقاط النشاط : 101607

السٌّمعَة : 695

بلد العضو :


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف 1BlaCk GlaSs في الأربعاء أكتوبر 22, 2014 6:00 pm


1BlaCk GlaSs
بصمة خالدة
بصمة خالدة

الجنس : ذكر

العذراء

عدد المساهمات : 40670

نقاط النشاط : 44268

السٌّمعَة : 1241

بلد العضو :

العمر : 17


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف زائر في السبت أكتوبر 25, 2014 5:43 pm


منور الموضوع


زائر
زائر


الرجوع الى أعلى الصفحة اذهب الى الأسفل

رد: Olive Garden Seen Through an Unlimited Pasta Pass

مُساهمة من طرف زائر في السبت أكتوبر 25, 2014 5:43 pm


للارشيف


زائر
زائر


الرجوع الى أعلى الصفحة اذهب الى الأسفل

استعرض الموضوع السابق استعرض الموضوع التالي الرجوع الى أعلى الصفحة

سجل دخولك لتستطيع الرد بالموضوع

لابد تكون لديك عضوية لتستطيع الرد سجل الان

سجل معنا الان

انضم الينا بمنتدي الابداع العربي فعملية التسجيل سهله جدا ؟


تسجيل عضوية جديدة

سجل دخولك

لديك عضوية هنا ؟ سجل دخولك من هنا .


سجل دخولك

 
صلاحيات هذا المنتدى:
لاتستطيع الرد على المواضيع في هذا المنتدى